Everything started about 20 years ago when Christer Larsson returned home from a long-awaited surf trip in Hawaii to the small town of Borka in Hälsingland, Sweden. It was at that point that the name, the logo, and a few rough sketches came into being. However, before we got to where we are today, a few minor obstacles got in the way… Among other things - 5 years designing for Reebok followed by a production and design of Santa Cruz for the European market! But now, at last, we’ve designed the first collection under our own label: surf, skate and snowboard-inspired clothes for fashionable, street-smart boys and girls.